摘要
本文从石门县茶叶品牌的现状入手,分析其中的利弊,得出品牌整合的必要性和重要性,提出了品牌整合的形式、方法、步骤以及宣传打造的措施,最后得出品牌整合显现出的经济效益。
Based on the investigation of the status quo of Shimen tea brand and the analysis of its pros and cons,necessity and importance of brand integration,related to the form of brand integration,method,process and promotion of measures were discussed.
出处
《茶叶》
2010年第4期238-239,共2页
Journal of Tea
关键词
品牌
整合
效益
brand
integration
benefits