跨国银行进入模式及影响因素分析——中国市场的实证

An Empirical Analysis of the Pattern and Influencing Factors of Multinational Banks' Entry into the Chinese Market

本文首先构建理论模型,分析跨国银行进入模式;接着回顾了跨国银行进入中国市场的模式选择,并通过有序结果的Logistic模型进行了实证检验跨国银行进入中国市场的影响因素。结果表明,跨国银行的资产规模越大,其母国对中国的直接投资越多,就越可能以分行模式进入中国市场。此外,跨国银行如果来自亚洲地区,则它们在中国市场设立分行的可能性更高。

First,the paper sets up a theoretical model to analyze the entry mode of multinational Banks,and reviews the pattern choice of multinational Banks in the Chinese market.Then,based on an ordered logistic model,the paper empirically analyzes the factors that influence the pattern of foreign banks＇ entry into the Chinese market.The result shows that the larger assets a multinational bank has and the more investments its parent company makes into China,the more likely that the bank is to enter the Chinese market through its branch.And,multinational banks from Asia are more likely to set up branches in the Chinese market.