摘要
本文在总结国内外相关B2B电子交易市场风险研究文献的基础上,结合我国大宗商品电子交易市场的特征,建立了大宗商品电子交易市场风险识别框架,然后通过实证方式识别出价格波动风险是这类市场的关键风险,并用数据验证了价格波动风险不因主要参与者角色以及评价者风险偏好的不同而存在差异。本文还利用ISM方法分析了各主要风险间的层次关系,判别出法律性风险是该类市场的基础风险。最后依据研究结果提出了相应建议。
The paper presents and reviews interrelated risk research literature about B2B e-marketplaces over recent years,and puts forward a modeling framework on perceived risks of bulk stock e-marketplaces,based on distinctive characteristics of these e-marketplaces in China.Then,the first-hand data and information collected from interviews and questionnaires validates the modeling framework on perceived risks.The result based on data analysis shows that price volatility is the key risk in bulk stock electronic marketplace,and its assessment is invulnerable to the characteristic and risk preference of the valuator.Furthermore,Delphi technique and Interpretive Structural Modeling(ISM) are used to construct a structural graph and illustrate those risk interrelationships.These research findings are constructive in both theory and practice to the bulk stock e-marketplace of China.
出处
《管理评论》
CSSCI
北大核心
2010年第12期53-61,共9页
Management Review
基金
国家自然科学基金项目(70672058)
新世纪优秀人才支持计划项目(NCET-05-0848)