解析植入式广告在国内兴起的五大因素

Analysis On the Rise Factors of Product Placement

植入式广告作为一种新型的广告形态和新兴的营销方式,虽然上世纪90年代初才进入我国,但发展速度十分迅猛,势头十分强劲。植入式广告之所以迅速在国内兴起,是与近20年来中国经济高速发展息息相关的,这其中,受众、技术、政策、效益、理念五大因素起着决定性作用。

As a new kind of advertising form and marketing style,the product placement was introduced to China in the early 1990s,and began to develop in the late 1990s,but the development speed is very rapid and strong.Why the product placement can developing rapidly？The author analyzed the reasons respectively from the respects of audience,technology,policy,benefit,concept,etc.