摘要
市场调查在会展项目的策划与营销中发挥着日益重要的作用。本文系统阐述了会展市场调查的主要内容与方法,提出了基于市场调查的会展营销信息系统构建,希望对会展企业开展高效的市场调查并据此制定科学的营销决策提供参考。
Market investigation plays an increasingly important role in convention and exhibition planning and marketing. This paper systematically analyses main elements,method and processes of convention and exhibition market investigation,proposes construction modal of convention and exhibition marketing information system based on market investigation. It is hoped to be effective to exhibitive company to carry out efficient market investigation and make scientific marketing decision.
出处
《兰州商学院学报》
CSSCI
2010年第6期36-38,共3页
Journal of Lanzhou Commercial College
关键词
市场调查
会展营销
信息系统
market investigation
convention and exhibition marketing
information system
