武汉市商业健身俱乐部发展现状初探

Preliminary Research on Development of Wuhan City Commercial Fitness Clubs

运用文献资料法、访谈法、问卷调查法、数理统计法对武汉市商业健身俱乐部发展现状进行调查研究,分析俱乐部目前的状况及存在的问题,寻求有效的解决方案.结果表明,俱乐部管理不完善、健身教练专业素质不高、营销策略不完善、服务质量不高,尤其是俱乐部的收费价格、场地设施等因素,阻碍和制约了武汉市商业健身俱乐部的发展,同时提出了俱乐部发展的建议.

By using literature,interviews,questionnaires,data statistics about Wuhan City Commercial Fitness Clubs,research and analysis of the current situation and the problems existing have been done to find effective solutions.The results showed that the imperfect club management,poor professional quality coaches,imperfect marketing strategy,poor service quality,especially in charges and site facilities impede and limit the development of commercial health club in Wuhan.Meanwhile,suggestions for development have been put forward.