礼仪教育在医药卫生领域的作用

A Brief Discussion on Etiquette Education in Medical Domain

解释礼仪教育的传统及现代涵义,从多个角度阐述了礼仪教育在医药学校学生的人文素质及就业竞争力、药品营销人员的服务质量、医院的医患关系及品牌形象、医院的文化建设和精神文明建设等医药卫生领域的重要作用,强调礼仪教育不仅要求医药卫生领域的人员具备良好的医德医风和精湛的技术,更要求其具有优良的职业道德修养和礼仪服务规范.

The traditional and modern implication of etiquette education is explained,and the important role and function of etiquette in medical and health fields is analyzed at multiple angles,such as humanities quality and the employment competitiveness of medical school students,service quality of staff who are engaged in pharmaceutical marketing,the doctor-patient relationship and brand image of hospital,the culture construction and spiritual civilization construction in hospital,and etc.Several measures which can be used to enhance etiquette education are proposed.The key emphasis of etiquette education is on the quality of the medical and health workers,who are required to have not only the excellent medical ethics and the exquisite technology,but also the fine occupational ethics and the etiquette service standards.