摘要
运用SWOT分析法,对建设国际旅游岛背景下海南开发海洋体育旅游市场的优势、劣势、机遇和威胁进行研究分析,提出海南开发海洋体育旅游市场的对策,对优化海南旅游市场结构、促进旅游产品多元化发展提供借鉴和参考.
The strengths,weaknesses,opportunities and threats of developing marine sports tourism market of Hainan province based on the background of building international tourist island were studied by SWOT analysis method and strategy was proposed,which provided reference for promoting the diversification of tourism products.
出处
《海南师范大学学报(自然科学版)》
CAS
2010年第4期456-459,共4页
Journal of Hainan Normal University(Natural Science)
基金
海南师范大学博士启动基金