产品兼容性和企业的合作与竞争

The Compatibility of Products and the Cooperation and Competition Between Firms

目的研究企业之间产品兼容策略方面的合作与竞争关系．方法利用用户的网络外部性和产品的兼容性，用博弈论的分析方法进行研究．结果与结论当存在正的网络外部性时，规模较小的企业通过采用兼容性策略，可以提高其均衡产量，实现较大的利润．竞争对手具有相同的生产规模和竞争实力时，双方都能通过生产相互兼容的产品而获得较大的利润．企业之间在产品兼容性方面的合作能提高企业的利益，但竞争依然存在．

Aim To study the relationship of cooperation and competition between firms on tactics of compatibility of products. Methods Making use of the network externality and compatibility of consumers, the methods of game theory were applied. Results and Conclusion The smaller firm can raise its production and profit by adopting tactics of compatibility of product on the condition of positive network externality. When the opponents of competition have the same scale of product and the same power of competition, they can get more profit by outputting compatible products. Firms can increase their profit by means of the cooperation on compatibility between firms, but the competition between firms exists still.