网络群体传播中非正式信息长度对传播效果影响研究

Study on Communication Effects Influenced by Length of the Informal Message in the Group Transmission

在网络群体传播中,非正式信息特征之一的信息长度直接影响到信息的传播效果,对信息传播规律进行研究,正确引导网络群体传播行为具有重大的意义。本文以BBS论坛这一非正式信息为研究平台,选取专业类论坛、综合类论坛及灌水类论坛作为研究对象,统计相关数据,运用合理的信息传播程度评价指标,对不同长度下非正式信息的传播效果进行评价,探索网络传播的相应规律。

During the transmission of internet group,length of the information,as one of the characteristics of the informal message,directly affects the network transmission.It is of great significance to study on the regularity of information dissemination and the correct guidance for behavior of network group communication.Based on the BBS,as a platform for research,this paper selected professional BBS,integrated BBS and tittle-tattle BBS as the research objects.Using statistics and the evaluation index of reasonable information dissemination degree,it＇ll evaluate the communication effects of different lengths of Informal message,for further research on the relevant laws in network transimission.