摘要
以平面广告设计中融入互动设计理念为启示,并结合几个典型实例分析了平面广告设计中互动性传播的必要性及现代平面广告的发展趋势。将以人为本的设计思想引入平面广告传播的形式中,在其形式上进行创新,并在此基础上,通过论证平面广告互动性传播中行为设计的可能性,以及互动性设计材料与视觉空间的可行性,来探讨现代平面广告设计的未来发展。
Based on the plane advertisement design into the interactive design idea as revelation,and combined with several typical example,it analyzed the necessity of interactive spreading in plane advertisement design and the development trend of modern plane advertisement.Make ＂people-oriented＂ design idea into plane advertisement forms of spreading,innovation in its form,and on this basis,through verification of the possibility of behavior design in interactive spreading of plane advertisement,and the feasibility of interactive materials and visual space,it explored the development of modern plane advertisement design.
出处
《包装工程》
CAS
CSCD
北大核心
2011年第2期106-108,130,共4页
Packaging Engineering
基金
天津理工大学青年教师育苗基金人文社会科学项目(LGYM201033)
关键词
平面广告
互动设计
广告媒体
plane advertisement
interaction design
advertising media
