电子商务环境下商品定价策略研究综述

A Review on the Commodities Pricing Strategies in E-business

电子商务已经被广泛的应用于各种商业贸易活动中,研究电子商务环境下商品定价策略尤为重要。通过对电子商务环境下商品定价策略研究现状的阐述及对当前国内外研究文献的回顾,讨论电子商务环境下商品定价策略的研究方向与热点问题,为今后从事相关问题研究的学者提供参考。

As a new business model, especially with the greatly rapid development of Internet technology, e-business has already been widely applied into many kinds of commercial trades. So, it is very important to study commodities pricing strategies in E-busi- ness. Currently, the domestic and foreign scholars have done much work. By elaborating the state of commodities pricing strategies in E-business and based on the review of references, this paper discusses the researches and hot spots in the future of commodities pricing strategies in E-business.