摘要
创业机会评估是创业的重要组成部分。综合国内外有关创业机会的文献,总结已有创业机会评估方法的不足,并针对传统层次分析法(AHP)在实际应用中存在的问题,将改进的层次分析法,即三标度的AHP,从定量与定性,主观与客观相结合的角度对创业机会进行评估,并结合实例初步探讨其可行性,为创业机会的评估改进提供参考。
Entrepreneurial opportunity assessment is an important part of business. This article integrates domestic and foreign literature related to entrepreneurial opportunities assessment, summarizes the shortage of some existing entrepreneurial opportunity assessment, and applies the improved AHP （ Analytic Hierarchy Process）, which analyzes from the point of combination of the quantitative and qualitative, subjective and objective, to entrepreneurial opportunities assessment for addressing the problems of traditional AHP, and then explores its feasibility with examples, giving reference to the improvement of entrepreneurial opportunities Assessment.
出处
《技术与创新管理》
2011年第1期31-35,39,共6页
Technology and Innovation Management
关键词
创业机会
创业机会评价
三标度法
层次分析法
权重
entrepreneurial opportunity
entrepreneurial opportunity assessment
three scale method
AHP
weight
