珠三角与加拿大安省中医药国际化合作的思考

Study on the International Cooperation of Traditional Chinese Medicine between the Pearl Reviver Delta and Canada's Ontario Province

2006年底,加拿大的安大略省通过了"传统中医药法案",为中医药在加拿大的发展带来了新的挑战和机遇。文章运用环境分析模型、SWOT与五力竞争模型,国际生产折衷理论以及市场营销理论,立足探讨珠三角与加拿大安大略省的中医药合作。通过多维度地对比分析两地区开展国际中医药合作的契机、合作方的现状、合作的基础与障碍以及合作的可行性,得出区域性中医药国际合作的一些规律性启示。最后,提出从高教系统合作入手培育中医、展开营销渠道和销售行业的合作推广中药以及以通过医院和医疗机构间的合作为中医药进入公共医疗体系铺路的三种对策,以期为中医药国际化的研究和实践提供参考。

In December 2006, Canada＇s Ontario province passed the Traditional Chinese Medicine Act. The dramatic legal environment change has led to new challenges and opportunities for the development of Traditional Chinese Medicine in Canada. This paper conducts a research on the international cooperation between traditional Chinese medicine organizations of the Pearl River Delta area and those of Ontario province by applying LE PEST C model, SWOT model, Five Forces model, Paradigm model and 4Ps marketing theories. It applies a multiperspective study of the opportunities, current situations, foundation, barriers and feasibility of cooperation between the two parties. Some strategic proposals are finally proposed, such as, cooperating between higher education organizations to cultivate Chinese doctors, cooperating between marketing and sales companies to promote Chinese medicine, and cooperating between hospitals and medical organizations to pave the way of entering into Ontario health insurance systems.