摘要
在竞争日益激烈的市场经济中,数据、信息已经成为企业重要的经济资源。由于数据的巨大和冗余,企业为了更好地利用这些数据而逐步建立了自身的竞争情报系统,高效地利用竞争情报系统已经成为企业的制胜秘笈。将数据挖掘技术应用在竞争情报系统中,可以快速有效地挖掘出海量数据之间的关联性,根据挖掘出来的关联性帮助企业揭示已知的事实,预测未来可能发生的结果,为企业制定正确的战略决策作出贡献。
In the increasingly competitive market economy,data and information have become the important economic resources of enterprises.Due to the large quantity and redundance of data,many enterprises have gradually set up their own competitive intelligence systems in order to make better use of these data.To effectively use these competitive intelligence systems have become the secret of enterprises to win victory.Applying the data mining technologies in the competitive intelligence systems can excavate the relationships among the massive quantity of data quickly and effectively.The excavated relationships can help the enterprises reveal the known facts and predict the future possible results so as to make contributions to the enterprise in making accurate strategic decisions.
出处
《情报理论与实践》
CSSCI
北大核心
2011年第1期95-99,共5页
Information Studies:Theory & Application
基金
安徽财经大学校级青年项目的研究成果
项目编号:ACKYQ1068ZC
关键词
数据挖掘
企业
竞争情报系统
模型
data mining
enterprise
competitive intelligence system
model
