消费异化与消费伦理观的一种构想

Consuming Alienation and the Concept of Consumption Ethics

消费社会已悄然来临,其特征表现为符号消费的转型。作为典型形式的炫耀性消费、时尚消费,以彰显人的个性、身份、地位、财富和权力为目的。然而,这种过度性消费及其促成的消费主义价值观使得消费行为发生异化,人受到消费的控制,也激化了阶层之间的矛盾。因此,要走出消费异化的伦理困境,需要确立自主性的、讲求责任与关怀的消费伦理观。

Consumer society has come quietly, whose features reflect a social transition of symbol consumption. As typical forms of consumer society, conspicuous consumption and fashion consumption aim to highlight the human personality, identity, status, wealth and power. However, such over-consumption, together with the values of consumerism promoted by it, not only makes consumers＇ behavior alienated, causes human beings to be controlled by consumption, but also intensifies the conflicts between classes. Hence, to overcome the ethical dilemma of consumption alienation, we should establish autonomous and responsible consumer ethics.