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战略因素对企业海外市场进入模式选择的影响——基于中国家电行业上市公司的实证研究 被引量：3

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摘要 在全球化背景下,积极参与国际竞争、融入全球产业格局是中国企业发展的必由之路。本文基于沪深两市家电行业19家上市公司,76个样本数据,采用逻辑(Logit)回归模型,对战略因素与企业海外市场进入模式选择之间的相互关系进行了实证分析。实证结果表明,具有"全球性企业战略"倾向的企业采取低控制程度的概率较高,具有"全球协同战略"倾向的企业采取高控制程度的概率较高。为此,本文得到应通过技术合作与技术创新促进"走出去"战略的结论。
作者 蒋瑛 罗明志
机构地区 四川大学经济学院
出处 《国际经济合作》 CSSCI 北大核心 2011年第1期31-36,共6页 Journal of International Economic Cooperation
关键词 进入模式 全球性企业战略 全球协同战略
分类号 F426.6 [经济管理—产业经济] F276.6 [经济管理—企业管理]
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参考文献9

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共引文献2

同被引文献34

  • 1王珏.从TCL跨国并购视角看中国中小企业国际化战略[J].管理世界,2006,22(3):150-151. 被引量：20
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国际经济合作
2011年 第1期

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