合肥旅游需求转型的实证研究

The Empirical Study of the Transformation of Hefei Tourism Demand

合肥市旅游业正表现为从观光旅游为主向多样化的休闲旅游及个性化的特种旅游需求转型的趋势。从合肥旅游需求转型的表现分析入手,探讨合肥市旅游需求转型的原因,最后针对合肥实际,给出整合旅游资源、挖掘文化内涵,提高旅游设施品质等对策,对合肥旅游业未来的发展具有一定的理论和实践意义。

Hefei tourism industry is at the turning point of transformation from sightseeing tourism to leisure and personal one.First,this article analyses the demand for tourism transformation in Hefei,then discusses the reasons for the transformation and finally provides several countermeasures,such as integrating tourism resources,mining culture connotation,improving the quality of tourist facilities and so on,which is of both theoretical and practical significance to the Hefei tourism industry in the future.