北部湾经济区开发背景下的南宁酒店业发展现状探析

A Study on the Actual Development Status of Nanning Hotel Industry under Beibu Gulf Economic Zone

北部湾经济区的迅速发展不仅为南宁酒店业带来了快速发展和源源不断的客源,也引来了大量的外来投资并加剧了行业间的竞争。南宁酒店业在未来的5年内,经济型酒店和五星级酒店在南宁整个酒店业市场的份额将大幅增加;由于竞争加剧,南宁大部分酒店的平均客房收益将普遍下降;南宁的酒店业将由综合性向专业性细分化发展;酒店人才特别是高端管理人才紧缺将加剧酒店人员流动率;国际品牌酒店和民营酒店将有更大的发展;互联网将成为酒店营销的最大平台。

Due to the rapid growth of Beibu Gulf Economic Zone, Nanning hotel industry has got swift development and accommodated different sources of guests. Meanwhile, it attracts a lot of investment and thus increases the trade competition. In the future five years, the economic hotel and five-star hotel will be greatly increased in the market share of the Nanning hotel industry. As the competition is intensified, the average yield of the most hotels will fall down. Nanning＇ s hotel industry will be divided into different professional types. Hotel employees, especially the shortage of the high-level management personnel will inten- sify the hotel staff＇s rate of turnover. Hotels of international brands and private running will have greater development space. And internet will be the best platform for marketing.