消费者品牌共鸣

On the Consumer's Brand Resonance

品牌共鸣实质上体现了消费者与品牌的一种紧密的心理联系,通过与品牌的情感互动,消费者会感觉到该品牌能够反映自己的情感并且可以通过该品牌为媒介与其他人进行交流,因此会增强消费者对品牌的认同和依赖,获得较高的品牌忠诚度。让消费者形成强烈的品牌共鸣是企业品牌建设的目标和品牌资产形成的基础。

Brand resonance reflects a close psychological link between the consumer and the brand in nature. through the emotional interaction with the brand,consumers will feel the brand can express their feelings and can be as a medium through which to communicate with others. Then it will enhence consumer＇s brand recognition and reliance on a higher degrees of brand loyalty. Therefore, strong brand resonance is the culmination of corporate brand building and the foundation of brand asset.