复杂动态环境下企业战略转型的过程机制研究

The process mechanism for enterprise's strategic transformation in the complex and dynamic environment

战略转型作为企业对动态变化环境的一种适应,对企业可持续发展具有重要作用。而企业动态能力作为一种改变能力的能力,对企业战略转型具有重大影响。因此,本研究从动态能力理论的视角分析企业战略转型的过程传导机制,认为转型背景下的动态能力由环境洞察能力、学习吸收能力、变革更新能力及整合重构能力构成,提出了企业动态能力、战略转型要素和转型成功之间的关系模型框架。随后的纵向案例研究表明:(1)企业在动态变化的环境下能够实施战略转型并获得成功的前提与关键是具有与环境变化相匹配的动态能力,动态能力通过影响战略转型的关键要素,进而在很大程度上决定了转型成效;(2)动态能力对战略转型的影响是持续进行、不断提升的过程,企业只有持续培育和提升动态能力,才能顺利推进转型。

As an enterprise adapting the dynamic environment,strategic transformation plays an important role in enterprise sustainable development.Moreover,as a capacity which can alter enterprise＇s other capabilities,enterprise＇s dynamic capabilities have an important effect on the strategic transformation.Therefore,the process mechanism of strategic transformation is analyzed based on the dynamic capabilities theory.The dynamic capabilities in the context of strategic transformation can be divided into four components including environmental sensing capability,learning and absorptive capability,changing and renewal capability as well as integrating and reconfiguring capability.Then a conceptual model for the relationship among dynamic capabilities,transformational factors and subsequent performance is brought forward.Based on a longitudinal case study,it is shows that（1） the premise and key factor for implementing a strategic transformation successfully under the dynamic environment is to possess the dynamic capabilities matched with the environment,which will affect key elements of strategic transformation and further determine the final performance;（2） The dynamic capabilities will influence the strategic transformation in a continuous and improved way,and as a result,the succeeded transformation can be achieved only through the sustainable and increased dynamic capabilities cultivated by the enterprise.