企业文化跨国移植的一般管理理念与权变策略

The Conception of Universal Corporate Management and Flexible and Dynamic Tactics in Transplantation of Corporate Culture

以人类共性文化为基础,提出企业文化跨国移植的一般管理理念,界定一般管理理念的内涵,论证一般管理理念存在的基础,并用实际案例诠释一般管理理念在跨国公司企业文化跨国移植中的具体应用策略,进而提出权变的管理策略这一概念。从企业文化构成的三要素——基因、环境、偶然事件(人的因素)对权变的管理策略进行理论上的论证,并通过正反两方面的案例在实践上对这一策略进行探索,将企业文化跨国移植的原则归纳为"一般性思维,差异性策略"。

Based on the existence of human culture, this paper puts forward the conception of universal corporate management, analyses its foundation and defines its connotation. Through some successful examples of transplantation of corporate culture in international corporations, this paper explores the tactics in the applica- tion of the conception of universal corporate management, and then puts forwards the conception of flexible and dynamic tactics in cross-cultural corporate management. The feasibility of this tactics has been proved both from theory and practice： in theoretical aspect, the corporate culture is composed of three elements, namely, gene, environment and accidental events （human factor） ; while in practical aspect, some cases, suc- cessful or unsuccessful, have been used to interpret it. This paper ends in summing up the principle of transplantation of corporate culture as ＂universal thought, local tactics＂ .