跨国企业行为视角:我国零售产业安全评估

Evaluation on China's Retailing Security from the Perspective of Multinationals' Behaviors

零售产业安全问题,在理论上,即是零售企业国际化行为影响问题。本文基于跨国零售企业行为研究构建了零售产业安全评估指标体系,并分别通过加权平均模型、模糊综合评价模型两种方法进行了实证检验。结果显示:2009年我国零售产业尚处于"基本安全"状态,但2003年以来呈明显下降趋势,两种方法实证结果极为一致,且与其他学者的判断相吻合。结论认为:基于跨国零售企业行为研究来评估我国零售产业安全的理论构思是可信的;基于跨国零售企业行为视角以探寻零售产业安全风险防范对策的思路是可行的。

Retailing security is,conceptually,an issue of the impact of retailing internationalization behaviors.This paper constructs an evaluation index system for retailing security based on the perspective of retailers' internationalization behaviors.Our empirical tests through weighted average model and fuzzy comprehensive evaluation model show that China's retailing was still in the stage of 'basic security' in 2009 and showed a downward trend since 2003.The two empirical models show extreme consistency which also conforms with other scholars' conclusions.Thus we conclude that our approach based on multinationals' behaviors is reliable for retailing security evaluation and feasible for retailing security prevention discussions.