企业迁移的动因识别——基于内容分析法的研究

Motivation for Firm Relocation:Research Based on Content Analysis

通过对2000～2009年中国重要报纸全文数据库中涉及的116次企业迁移的相关报道的内容分析，着重识别了促使中国企业迁移的各种动因以及不同动因的相对重要性。结果表明，首先，政策动因、经济动因、战略动因和情感动因是中国企业迁移的四大类动因，涉及环境管理、业务调整等15个具体动因；其次，四大类动因中政策动因显得更为重要，其次是战略动因和经济动因，情感动因的重要性十分有限；再次，不同动因对迁移年份、迁移主体和迁移范围不同的企业而言的重要性存在显著差异，具体来说，近年来政策动因的重要性逐渐增强且超越了战略与经济动因．同时政策动因还是企业整体迁移和区域内迁移的最重要动因，而对部分迁移和跨区域迁移而言最重要的则是经济动因。

Based on Content Analysis of 116 firm relocations which are reported in China Core Newspapers Fulltext Database between 2000 and 2009, the reasons for firm relocation in China and the importance for each of them were analyzed. Some results were founded. First, there were four types of reasons for firm relocation, executive, economic, strategic and sentimental motivations, which included 15 specific driving forces, such as environment regulatory and business adjustment etc.. Second, executive motivation showed to be the most important one among these reasons, and then were strategic and economic ones, and sentimental motivation was the least important one. Third, the difference of importance among reasons for relocation of different years, different subjects and different scopes were significant. Specifically, the importance of executive motivation was more and more increasing in resent years and superior to strategic and economic ones. At the same time, the most important reason for firm integral relocation and relocation within one region was executive motivation, and the most important one for partial relocation and relocation between different regions was economic ones.