混乱时代里的永恒:美国数字出版和书籍销售的近期发展趋势

Seeking Permanence in a Time of Turbulence: an Overview of Recent Trends and Developments in U.S.Digital Publishing and Bookselling

数字技术扰乱了图书出版的各个方面。40多年前这种影响就已开始,但最近几年随着电子阅读器的出现和廉价互联网的普及,它对大众出版的影响愈趋强烈。技术已经导致图书出版商的部分传统功能被其他领域的个人和组织取代。这种现象引起了出版商对价值链有何独特贡献的激烈讨论。出版商的传统角色和职责正在发生改变,未来这种变化将更加剧烈。

All aspects of book publishing are being disrupted by digital technology.The disruption started more than forty years ago,but its effects have been felt with particular intensity in trade publishing in the last few years since the advent of e-readers and the pervasiveness of inexpensive Internet access.Technology has allowed some of the traditional functions of book publishers to be usurped by other individuals and organizations and this is provoking a debate about what it is that publishers contribute distinctively to the value chain.Traditional roles and responsibilities are shifting and this is likely to intensify in the future.