摘要
作为出版企业的重要支柱,选题策划必须贯彻企业战略,具有战略思维,以支持企业建立和保持竞争优势。
As the backbone of a publishing enterprise,topic selection must carry out the enterprise＇s strategy.It has to take a strategic thinking to support the enterprise for establishing and holding a competitive advantage.
出处
《出版科学》
CSSCI
2011年第1期39-42,共4页
Publishing Journal
关键词
战略
选题策划
竞争优势
Strategy Topic selection Competitive advantage
