企业战略行动成败与行动进程安排之间的关系——合法性视角下的多案例研究

The Relationship between the Success or Failure of the Strategic Action and It's Process Arrangement:A Legitimacy Perspective

从合法性的视角出发,基于对7个案例的分析,考察了企业战略行动成败与行动进程安排之间的关系。研究发现:①在初始合法性不完备,或者因政策变化导致战略行动面临合法性危机时,战略行动进程安排对战略行动成败有至关重要的影响;②战略行动的横向拆分和纵向拆分都有可能降低合法性要求,甚至改变合法性要求的性质,但是2种拆分方式应对合法性危机的效果是不同的;③对民营企业来说,为了应对合法性风险,应尽量选择横向拆分;④对国有企业来说,尽管横向拆分能够降低风险,但是却可能使项目萎缩,不能达到战略目标,而纵向拆分更有可能与政府利益进行捆绑,可以调动更多的力量支持自己的行为。

From a legitimacy perspective,this paper examines the relationship between the success or failure of a strategic action and it＇s process arrangement based on the analysis of seven cases.We find that：（i）if a strategic action is illegitimate at the beginning or becomes illegitimate with the policy changes during the process of the implementation of the strategy,the process arrangement influences the results of the strategy;（ii）both the horizontal disassembly and vertical disassembly improve legitimacy,or（and） change the type of legitimacy demand,but the effects are different;（iii）for the private firms,the horizontal disassembly may be more appropriate to reduce the risk;（iv）for the state-owned firms,the horizontal disassembly can reduce the legitimacy risk but it is entirely possible to reduce the size of the project,but the vertical disassembly may result in a tie-up of the firm with the government agency who is to support the strategic action.This paper also put forward some advices for management.