基于SWOT分析的我国地勘单位走出去策略设计

Analysis on the Strategy of "Going Global" of China's Geological Prospecting Units Based on SWOT

文章运用SWOT模型分析我国地勘单位"走出去"的优势、劣势和面临的机遇与挑战。优势主要有技术优势和形象优势;资本实力不强和全球化经营、资本运作经验匮乏是主要劣势;机会主要是政府政策扶持和国际国内巨大的市场需求;威胁主要是国际政策环境的多变性,投资地区法律、社会文化的差异,以及全球竞争日趋激烈。我国地勘单位"走出去"发展应采取如下策略:要杠杆利用核心能力,实施"走出去"的差异化战略定位,加强联盟合作弥补"走出去"的能力短板和创新体制机制;用"走出去"来倒逼内部改革与创新,促进从事业单位向探采一体化的现代公司的转型。

This paper,based on the model of SWOT,analyzes both the advantages and disadvantages with regard to the strategy of ＂going global＂ of China＇s geological prospecting units,as well their chances and challenges.It points out that although they have superiority in image and technology,they don＇t have strong capital strength and no enough experiences in globalization management and capital operation.However,government policy support and an enormous market demand from both domestic and abroad have created chances for them;meanwhile,we should pay attention to the variability of the international policy environment;the legal,social and cultural differences of investment regions;as well as the global severe competition.On account of this,the paper offers some strategies for China＇s Geological Prospecting unit： leverage of core competence,carrying out differentiation strategic positioning for ＂going global＂,strengthening alliance and partnership to make up the shortage and innovative institutions and mechanisms,forcing internal reform and innovation,transforming the institutions into the modern company with the integration of exploration and exploitation.