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商业模式基本概念重思 被引量:4

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摘要 商业模式具有价值主张、价值生产、价值提交、价值获取四个基本要素。商业模式是企业战略的结果和战略实施的依据。商业模式具有价值创造、经营管理和理论整合三大功能以及知识、惯例和系统三大属性。波特的产品或服务种类、客户需求、接触途径三种定位可以用于商业模式分类,五力模型等可用于商业模式创新,卡普兰等的平衡计分卡可用于商业模式绩效评价。
出处 《管理现代化》 CSSCI 北大核心 2011年第1期29-31,共3页 Modernization of Management
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参考文献6

  • 1Linder J. & Cantrell S. Changing business models: Surveying the landscape [R]. Accenture Insti- tute for Strategic Change, 2000.
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二级参考文献10

  • 1原磊.商业模式体系重构[J].中国工业经济,2007(6):70-79. 被引量:282
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