河南省中小食品企业发展动因实证分析——以洛阳全福食品公司为例

The Development of Small and Medium Food Enterprises Motivation Analysis in Henan Province——Taking Quanfu Food Company in Luoyang as an Example

随着经济的强劲复苏,越来越多的大型食品企业开始重新分割市场,对河南中小食品企业产生了较大的冲击力,也对河南中小食品企业发展提出了新的挑战。面对来自大型食品企业的压力,河南中小食品企业应采用企业之间的联合竞争策略、树立企业形象和品牌以及加大政府扶持力度等应对措施。当前,河南中小食品企业的发展应充分利用这些有利因素,抓住机遇,迎接挑战。

With the strong recovery of the economy,more and more large food companies begin to re-segment the market, and bring a greater impact on small and medium food enterprises in Henan Province. At the same time, the new challenges which come from the small and medium food enterprises were presented. Facing the pressure from big food companies, small and medium food enterprises in Henan should tahe a joint and competitive strategy, set up corporate image and brand, and increase government support and other re- sponse measures. Currently, the development of small and medium food enterprises in Henan should take full advantage of these favorable factors, seize opportunities, meet the challenges.