“类阿尔迪”超市在中国发展的预测与对策

Research of Prediction and Strategy on the Development of "Aldi Alike" Supermarket in China

德国最大的食品超市——阿尔迪迟早会进入中国市场,这将对本土零售业造成巨大的威胁。在阿尔迪进入中国之前,中国本土的零售企业应该积极培养全面型的员工、储备人才,大力发展自有品牌商品,并在此基础上尝试性地开发中国特色的"类阿尔迪"超市。

Aldi, the largest food supermarket in Germany, will enter China sooner or later. This is big threat to Chinese retailing industry. Before it happens, the domestic retailing enterprises should actively cultivate comprehensive employees for reserving talents and focus on developing private brand goods. In the end, based on the above efforts, the ＂Aldi alike＂ supermarket with Chinese characteristics will be created tentatively.