文化创意企业核心竞争力评价指标体系构建研究

The Research on Establishing Evaluation Index System of Cultural Creative Enterprise Core Competitiveness

文化创意企业核心竞争力评估是文化创意企业竞争决策和战略制定的重要手段。面对日益激烈的市场竞争,文化创意企业只有具备强大的核心竞争力,才能创造出可持续性的竞争优势。因此,构建文化创意企业的核心竞争力是目前所要解决的重要课题。

The evaluation of the cultural creative enterprise core competitiveness is the important way of making competitive policy and strategy of company. Facing the severe market competition, for the cultural creative enterprise, the only way is to construct the strong core competitiveness which can create sustainable competitive advantage. So, cultivating the core competitiveness is an important subject for the cultural creative enterprise to resolve currently.