服装品牌进军B2C市场的困惑与出路——以唐狮品牌为例

Apparel brands into B2C market perplexities and way out:to Tang Lion brand for example

以唐狮品牌为例,探讨如何使服装品牌在竞争激烈的市场环境中建立强有力的号召力和高度的公信力,研究服装品牌进军B2C市场所遇到的问题、机遇和挑战,寻找品牌实体店和网络经营模式之间的差距,以便完善和发展网络经营模式。

Taking tang lion brand as an example,this paper discusses how to make clothing brand in the market environment with fierce competition,to build a strong appeal and the height of the public credibility,and researches clothing brand into B2C market with problems and opportunities and challenges,looking for the gap between brand entity shop and network management mode,with the aim of development and optimization of the network management pattern.