山东省体育健身娱乐市场发展的SWOT分析

SWOT Analysis of the Sports Body-building Entertainment Market in Shandong Province

阐述了第十一届全运会的成功举办为山东省体育产业带来的变化,及对山东省体育健身娱乐市场的推动作用。运用现代管理学SWOT分析法,对山东省发展体育健身娱乐市场的优势、劣势、机遇和威胁进行了分析,并提出了利用优势、克服劣势、把握机遇和化解威胁的若干策略,以期为山东省体育健身娱乐市场的开发,经济结构的优化,城市居民生活质量的提高提供决策依据。

It is clarified that the Eleventh National Games has brought about great changes in Shandong province and it has promoted the sports body-building entertainment market greatly. Application of modem management SWOT analysis, the strengths, weaknesses, opportunities and threats of the sports body-building entertainment market in Shandong province are analyzed and a number of strategies of using advantages, overcoming disadvantages, seizing opportunities and alleviating the threats are put forward to provide the basis of policy-making for developing sports body-building entertainment market, optimizing the economic structure and improving the urban residents＇ life in Shandong province.