论西北基层公共图书馆发展的公关工作——以白银市图书馆为例

Public Relationship in Development of Chinese Northwest Local Public Library——Take Baiyin City Library for Example

公共关系(以下简称公关)是西北基层图书馆要引进的理念和要强化的工作,它是目前解决西北基层国书馆突出矛盾的一种方略和办法,用公关的方法能缓解当前读者日益增长的文化信息需要同图书馆提供服务不足之间的突出矛盾,促进图书馆事业的发展。文章阐述了公关的理念和公关意识的重要性,结合实例说明基层图书馆公关活动,要有针对性,要在切合实际的基础上达到目的,尽可能用小的成本代价,争取政府和民众的支持,扩大图书馆的社会服务面,让发展形成良性循环,使服务与宣传紧密结合并对员工进行公关培训。

The management of northwest local public library need adopt the idea of public relationship.Public relationship can relax the contradiction between increasing information demand of reader and the lack of library service in northwest local public library.This article expounds the idea and significance of public relationship,illustrates that the action of public relationship in local public library must have pertinence,use little cost as far as possible,shoot for support of government and commons,extend library service.Meanwhile,this article puts forward that public relationship training is necessary for employees of library.