高职院校广告专业实践教学改革探析

The Teaching Reform of Advertising Speciality in Higher Vocational Colleges

实践教学在高职院校的教育教学中占据着十分重要的地位,它是学生接受知识、培养技能的重要环节与有效手段。在广告专业的人才培养过程中,实践教学显得尤为重要。论文从分析当前高职院校广告专业实践教学中存在的问题和不足入手,探讨了加强和改善广告专业实践教学的方法和途径。

Practice teaching in higher education institutions occupies a very important position,it is the important part and effective means of receiving the knowledge and skills for students.In the advertising process of professional personnel training,practice teaching is very important.This paper starts from the analysis of current problems and deficiencies in the advertising practice teaching,discusses the teaching methods and approaches of strengthening and improving advertising practice.