世博会国家馆文化传播功能探析

Exploration of the cultural inseminations of the Chinese pavilion in the World Expo

国家馆是世博会上极具代表性的文化单元,在文化传播上具有认知、整合、沟通等功能。其实现方式有展馆和展示、文化演艺、使团访问、大众媒体、互动体验等。

This paper selects the Chinese pavilion at the World Expo to explore the cultural functions in terms of cognition,integration and exchanges.The Chinese pavilion hosts exhibition,show,performance,visits of high officials,and interaction.