李光斗 睿智品牌先锋

Li Guangdou: A Talented Pioneer in Brand Constructing

一身笔挺的西装,一副金丝眼镜,认真而不苟言笑的神情,这就是李光斗在演讲时留给大家的标志性印象。而作为媒体人,初识李光斗,也是通过他那一篇篇对热门事件鞭辟入里的评判。紧跟时尚的推手在百度中输入＂中国品牌第一人＂,一系列关于李光斗的故事以及作品跃然在目。品牌对于李光斗的意义不言而喻。

If you type 'the First Person in Brand Constructing in China' into Baidu, you will be returned with a long list of search results about Li Guangdou’s story and works. That’s it. When it comes to brand constructing, Li Guangdou is certainly the one person that could not be neglected. While classic literary works are projected into television series and become popular these days, Li Guangdou is interpreting how the classics influence modern commerce in vivid and lively language on the TV programs. Li Guangdou has successively been the brand strategy and marketing consultant for many famous enterprises, including Yili Industrial Group Co., Ltd., Mengniu Dairy Group, Guangzhou Guangri Elevator Industry Co., Ltd., Minsheng Pharmaceutical Group Co., Ltd. Meanwhile, Li Guangdou attaches a lot of importance to planning and has participated in the plotting of several advertisements. 'China is the world’s last virgin land and golden place for the rapid development of the brand.' Li writes this on his personal website. Doubtlessly, Li Guangdou is making his way in brand constructing in his own way.