基于社会网络中心性分析的微博信息传播研究——以Sina微博为例

Research on Microblog Information Dissemination Based on SNA Centrality Analysis——A Case Study with Sina Microblog

基于社会网络理论,结合微博用户之间的"关注"与"被关注"信息传播的网络拓扑关系,利用各种中心度和中心势测度指数,分别从点度中心性、中间中心性和接近中心性三个方面对微博社会网络的中心性进行了分析,最后提出了相应的启示。

This paper adopted the methods of centrality and central potential indexes.Combined with the micro blog users network topology of＂concerning＂and＂concerned＂and analyzed the centrality of the microblog network from point centrality,betweenness centrality and closeness centrality finally the conclusion and implications are put forward.