摘要
优衣库(UNIQLO)是日本著名的服装品牌,它向各个年龄层的消费者提供时尚、优质的休闲服装,是日本服装零售业的龙头老大。公司的创始人柳井正在2008年登上日本首富宝座,成为日本历史上凭借服装产业位居《福布斯》榜首的第一人。2009年的销售额达到6600多亿日元。优衣库(UNIQLO)的成功经营之道,独特的经营理念,成本领先战略的应用,良好的营销运作模式以及在中国发展的实践,对我国服装业的生产经营有着许多可以借鉴的宝贵经验。
Uniqlo （UNIQLO） is a famous Japanese clothing brand,which offer consumers of all ages stylish,high-quality casual clothing,and the leader of clothing retail industry in Japan.Its founder boarded the throne of Japan＇s richest man in 2008,and became the first person ranked ＂Forbes＂ list in Japan＇s clothing industry in history.In 2009,its sales amounted to more than 6600 billion yen.The success business management,unique business philosophy,the application of cost leadership strategy,good operation and marketing mode and practice in China＇s development of UNIQLO （UNIQLO） offer a lot of valuable experience for the production and operation of China＇s garment industry.
出处
《吉林省经济管理干部学院学报》
2010年第6期7-10,共4页
Journal of Jilin Province Economic Management Cadre College
