摘要
在企业经营中,销售渠道策略是否正确,关系到企业的生存与发展。随着市场经济的发展,买方市场的突显、市场竞争的激烈,传统的产品销售渠道应随之有新的调整,才能在不断发展的市场经济中稳操胜券。
In business operations,the correctness of sales channel strategy relates to the enterprise＇s survival and development.With the development of market economy,the buyer＇s market is highlighted,market competition is intense.Traditional sales channels should be adjusted accordingly to win in the growing market economy.
出处
《吉林省经济管理干部学院学报》
2010年第6期57-60,共4页
Journal of Jilin Province Economic Management Cadre College
关键词
企业经营
销售渠道
市场
Enterprise operation
Sales channels
Market
