我国足球信任危机对观众忠诚度的影响研究

The Effect of Trust Crisis Soccer on Spectator Of Fidelity Degree

运用文献资料法、逻辑分析法等方法分析在我国足球处于一段信任危机中影响观众忠诚度的根本原因。结果表明:观众的忠诚度主要表现在观众对足球体制、裁判和球员的不满等方面军上;而在这场足球信任危机中足球文化意识薄弱、足球主体的失信、足球资源的分配不公和足球体存在制弊端是造成观众忠诚度低下的主要影响因素。同时提出足协应转变职能、建立健全各项制度等对策。

By the methods of documententation and logical analysis,the author analyzes that is the basic reasons which affect audiences＇ fidelity degree above a segment of crisis of confidence in football.The result is indicated：Audiences＇fidelity degree is mainly shown on audience discontenting about systems which control our country football,about the referees＇ actions with players.However,audiences＇ low level of football culture,lacking of fundamental trust between investors,directors and,players,the unfair distribution of football resoures and shortcomings of the systems are the main influencing factors in this football crisis of confidence.Meanwhile,the authors put forward that the Chinese Football Association ought to change its functions,build various systems more perfectly and other countermeasures.