河北省旅游消费市场的培育及其发展探析

Cultivating and Developing Tourism Consumption Market in Hebei Province

通过对河北省的旅游资源整理与分析,从影响旅游消费决策的因素、培育与发展旅游市场的方法与途径等几个方面进行分析,通过强化"大旅游"观,统筹旅游相关建设项目与投资,加强地区间的协同配合、科学规划各市在旅游开发方面特色,形成统一的旅游系统。提出了利用媒体加大对燕赵文化旅游资源、形象和产品的宣传促销。充分利用互联网优势,建立河北燕赵文化旅游宣传网站,面向海内外广泛推介燕赵文化旅游资源和产品的新型推广模式。提出了建立参与式文化旅游项目,争办全国性、国际性文化项目,以文化促旅游,以旅游带发展,使文化旅游与环境旅游的有机结合。

The paper mainly analyzes the tourism resources of Hebei province.It gives a deep analysis on how to cultivate and develop the tourism consumption market,as well as the decisional factors,and ultimately comes to strengthen the concept of big traveling by various means such as publicizing through media,improving Yan-Zhao culture tourism resources.This paper proposes that in order to cultivate the tourism development,environmental tourism and cultural tourism should be combined to enforce the market competition.