创业企业高成长的“资源外取”模式分析——以“蒙牛”集团为例

Analysis on Outsourcing Model of Venture Enterprise' s High Growth:Taking Mengniu Groups for Example

企业成长理论中对外部资源在企业发展中的作用论述不多,西部地区乳制品企业蒙牛在初创期,采取资源外取战略(Outsourcing Strategy),把外部具有竞争力的优势资源与自己的优势整合起来,相互支持和补充,使企业获得经营活动所必需的资源和扩展生存空间,且进一步强化独特的生存能力。因此,随着资源获取难度的增加以及快变环境的威胁,初创企业必须采取资源外取战略,通过整合和获取内、外部的资源,实现企业持续的成长和企业远景。

There is little discussion about the effect of external resources on enterprise development in growth theory.In initial period Mengniu Group takes outsourcing strategy to integrate external competitive advantage with internal resources,which mutually support and supply to gain essential resources in management and expand living space and enforce the unique survival capacity further.With the increase difficulty in getting external resources and the threat from rapid environment,a venture enterprise should take outsourcing strategy to achieve a sustainable growth and enterprise vision.