公共事件网络舆论场形成机制探析——以“5.7杭州飙车案”在“强国论坛”中的讨论为例

Investigation into the Formation Mechanism on Netwotk of Public Opinion Filed Events:Give an Example by the Discussin on Prosperity Forum about "5.7 Drag Racing Case in Hangzhou"

近几年公共事件在网络舆论场不断出现,成为学界关注的现象。事件最初的议题是在人际传播范围内汇集网络表达的个人意见,并逐渐形成小规模舆论场,然后网络媒体与传统媒体形成共振态势。大众传播领域的合力扩大了事件的社会影响,使之真正成为社会大众关注的公共事件。从局部舆论演化到社会舆论的过程中,"意见领袖"发挥了很大力量。

Public events occurred constantly in recent years and become a phenomenon concened in the academic circle.The initial topic is the collection of personal opinions expressed in network within interpersonal communication and the formation of the small-scale field of public opinion gradually.When network media and traditional media form the resonance state,the force of the field of mass communication expands the social impact of the event and make it become a real public event concerned by the masses.＂Opinion leaders＂play a great power in the process of the evolution from local media to social media.