摘要
文章基于高职产品推销实务课程的学科特点、行业企业发展需要、岗位的实际需要,以及高职学生学习效果的需要,抓住高职推销课程的教学内容的设计,对其进行了针对性研究。
The thesis focuses on the design of teaching content in marketing courses for higher vocational institutions and makes relevant study based on the characteristics of marketing practice course for higher educational institutions,development need of industrial enterprises,practical need of post and demand of study effect for higher vocational college students.
出处
《乌鲁木齐职业大学学报》
2010年第1期52-54,共3页
Journal of Urumqi Vocational University
关键词
教学内容改革
柜台推销
上门推销
会议推销
电话推销
网络推销
Teaching-content reform
counter marketing
door-to-door marketing
conference marketing
telephone marketing
network marketing
