摘要
每个企业都渴望长盛不衰,永久经营。企业能够长久发展固然与硬实力有关,但更在于是否拥有强大的软实力——先进的企业文化。本文就从文化竞争力的各种表现这一角度来探讨文化竞争力对企业软实力的决定作用。
Every business longs for enduring,permanent operation.While companies＇ long-term development is related to hard power,but also because it has a strong soft power;advanced enterprise culture.This article discusses the decisive role of culture competitiveness in enterprises soft power from the various manifestations of cultural competitiveness.
出处
《价值工程》
2011年第3期20-20,共1页
Value Engineering
关键词
文化竞争力
企业
软实力
cultural competence
enterprises
soft power
