小议市场调查理论存在的问题及解决建议

Discussion on the Existing Problems and Solving Suggestion of Market Survey Theory

市场调查作为现代企业管理的重要组成,越来越对企业的产品开发,价格定位等发挥重要作用,企业家们也越来越倚重于周详的市场调查与可靠的市场预测,对企业的经营进行战略决策。市场调查与预测的目的,就是为了保障经营决策的正确性和及时性。本文分析了我国市场调查业的发展现状、特点及存在问题,并探讨了我国调查业健康发展的对策。

As an important component of modern enterprise management,market research plays more and more important role in the enterprise product development,price positioning,entrepreneurs are increasingly dependent on reliable and comprehensive market survey and market forecast for business strategic decisions.The purpose of market research and forecasting is to guarantee the accuracy and timeliness of business decision.This article analyzes development status,characteristics and problems of the market research industry,and explores the strategies for the healthy development of survey industry in China.