3Webb KL. Understanding hybrid channel conflict conceptual model and four case studies. UMI Dissertation Services,1997,(6):25-35.
4Lele M. Matching your channels to your product's life cycle. Journal of marketing, 1986,(11):61-69.
5J.M.Swaminathan,S.R.Tayur.Models for Supply Chains in E-business.Management Science,2003;(49)
6K.Cattani,G.Souza.Inventory Rationing and Shipment.Exibility Alternatives for Direct Market.rms.Production Oper.Management,2002;(11)
7S.Balasubramanian.Mail vs.mall:A Strategic Analysis of Competition Between Direct Marketers and Conventional Retailers.Marketing Sci.,1998;(17)
8F.Zettelmeyer.Expanding to the Internet:Pricing and Communications Strategies when Firms Compete on Multiple Channels.Journal of Marketing Research,2000;(37)
9Y.Chen,G.Iyer and V.Padmanabhan.Referral Infomediaries.Marketing Science,2002;(21)
10E.Brynjolfsson,M.D.Smith.Frictionless Commerce? A Comparison of Internet and Conventional Retailers.Management Sci.,2000;(46)