现代设计的终结?——评《设计趋势之上》

Is It the End of Modern Design?——Book Review of "Beyond Trend:How to Innovate In an Over-Designed World"

如果读者把《设计趋势之上》当作一本学术专著阅读，或许会有些失望。作为世界知名企业孩之宝（Hasbro）公司的视觉设计总监和美国设计界的领军人物，作者马特·马图斯（Matt Mattus）无意在此阐述高深的设计原理或设计历史内部的发展规律。他以多年的设计创作经验，结合当今物质主义社会设计泛滥的现象，旨在引导读者对设计的本质进行思考：设计作品真正的价值在哪里？先进的设计工具为什么反而会导致优秀创意的匮乏？现代设计是否已走向穷途末路？

Around the design world,nothing seems truly new anymore.If there is any lone trend left,it is the trend of recycling past design movements and old ideas.In an over-designed world,how does a designer design? The author hopes to trigger some internal steering mechanism in the designers' huge,creative minds,to help them both see and avoid obstacles which may,ultimately,kill design forever.